Berman Designers is a family business founded 30 years ago. We specialize in jewelry combining gold, gems and ancient coins. Each item is based on our philosophy;
We believe a piece of jewelry should be a concentrated nugget of beauty as well as a collection of carefully selected intelligent solutions.
But mostly, it should be about the wearer:
The connection it forms with the body,
the meaning it carries,
the stories and experiences that attach to it with time.
We form a personal dialog with our customers, building a close connection that often spans over years. Our community of clients is loyal and unique, appreciative of details and of the hard work that goes into them.
We are a couple that has been working and creating together for decades. We each have our individual areas of interest and expertise, but are united in our love for our shared work. In work as in life, all these elements blend together to create the unique texture of our business.
Nirit studied jewelry design at the Bezalel academy of arts and design, and later became a qualified Feldenkrais practitioner. The natural connection she sees between jewelry and body movement finds its expression in every piece. Avi has extensive technical skills and excellent sculptural vision. He is responsible for many of the clever apparatuses and structures that have come to define our jewelry. Nirit keeps her antennae up, learning about new developments, bringing in new ideas every year. Avi explores new technology without giving up the craftsmanship angle. Nirit is the person you'll usually meet when you come into the studio, maintaining the personal connection with the clients. Avi, with his three-dimensional vision and extensive experience, will join the meeting to develop complex, extraordinary solutions.
Over the years we worked on many projects, have showed our work in exhibits at home and abroad, sold to celebrities, met different artists and learned from experts in various fields. Still, we kept our rustic sensibilities. We love working and living in a country setting, with the lovely view of the valley a few steps away, each season decorating our garden with new inspiration.
Every stage of the process, from the inspiration to the finishing touches, happens at our studio at HaYogev. Every small piece goes through an incredibly complex process before it can reach perfection. We believe every stage of that process should happen in the same small place, under our watchful eyes.
We work in a small workshop, with a seasoned and loyal team of computer software experts, experienced setters and professions goldsmiths. Each one does their part: classical structures with precise proportions, clever mechanisms, delicate hinges, unique clasps, complex setting techniques and finishing touches, passing the object from hand to hand until it is complete and the job is done.
Our materials are a world unto themselves. We work with knowledgeable suppliers from around the world. Every year we feature a collection of stones of rare quality and color, or ancient collectible coins.
All these combine to create pieces of rare quality, which hold their relevance through the years and grow with age.
In ancient times, the beetle symbolized eternity, a motif of great power and meaning.
The beetle had been with us since our first days as goldsmiths. We started out designing small beetle pins made of gold. Our customers embraced them and they became an object passed between friends, a gift of love hiding in the folds of the garment.
We love the beetle's round shape and perfect symmetry. Over the years it became a trademark of sorts, integrating itself in our logo and other items – cufflinks, pendants and earrings. These days, you will find it stamped into the back of every piece.